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ITHEA Classification Structure > I. Computing Methodologies  > I.2 ARTIFICIAL INTELLIGENCE  > I.2.6 Learning
ITHEA Classification Structure > I. Computing Methodologies  > I.2 ARTIFICIAL INTELLIGENCE  > I.2.m Miscellaneous 
ITHEA Classification Structure > I. Computing Methodologies  > I.5 PATTERN RECOGNITION  > I.5.1 Models 
ITHEA Classification Structure > I. Computing Methodologies  > I.5 PATTERN RECOGNITION  > I.5.3 Clustering 
INTELLIGENT ANALYSIS OF MARKETING DATA
By: Łukasz Paśko, Galina Setlak (4688 reads)
Rating: (1.00/10)

Abstract: The main goal of this paper is to present and evaluate the possibility of using the methods and tools of Artificial Intelligence and Data Mining to analyze marketing data needed to support decision-making in the process of market segmentation. This paper describes the application of Kohonen’s Neural Networks and Classification Trees (including tools such as CART-Classification and Regression Tree, Chi-squared Automatic Interaction Detector (CHAID) and Boosted Tree) to solving problems of classification and grouping of data. The main part presents the results of market segmentation that can be used by the company producing household products. Finally conclusions and further research plans have been described.

Keywords: data analysis, artificial intelligence, data mining, classification, clustering, Kohonen’s neural networks.

ACM Classification Keywords: I.2.m Miscellaneous : I.2.6 Artificial Intelligence: Learning – Connectionism and neural nets; I.5.1: Models – Neural nets; I.5.3: Clustering – Algorithms.

Link:

INTELLIGENT ANALYSIS OF MARKETING DATA

Łukasz Paśko, Galina Setlak

http://www.foibg.com/ibs_isc/ibs-26/ibs-26-p18.pdf

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I.2.6 Learning
article: A STUDY OF APPLICATION OF NEURAL NETWORK TECHNIQUE ON SOFTWARE REPOSITORIES · SEMANTIC NET FROM CONCEPTS AS A MODEL OF STUDENT’S KNOWLEDGE: HOW STABLE ARE ... · МЕТОД ПОИСКА РЕШЕНИЙ В ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМАХ ПОДДЕРЖКИ ПРИНЯТИЯ РЕШЕНИЙ ... · THE MODEL FOR THE COMBINED CASCADE RADIAL BASIS NEURAL NETWORK AND ITS ... · DIDACTIC DESIGNING OF RESOURCE SUPPORT FOR TRAINING ENVIRONMENT · КОМПЛЕКСНЫЙ АНАЛИЗ РИСКА БАНКРОТСТВА КОРПОРАЦИЙ В УСЛОВИЯХ НЕОПРЕДЕЛЕННОСТИ · IMPROVING ACTIVE RULES PERFORMANCE IN NEW P SYSTEM COMMUNICATION ARCHITECTURES · SOFTWARE EFFORT ESTIMATION USING RADIAL BASIS FUNCTION NEURAL NETWORKS · CONCEPTUAL KNOWLEDGE MODELING ON THE BASIS OF NATURAL CLASSIFICATION · A COMPUTER METHOD TO STUDY THE ENTIRETY OF STUDENTS’ KNOWLEDGE ACQUIRED DURING A · INTELLIGENT TRADING SYSTEMS · MODELING OF COGNITIVE PROCESSES BY NETWORK MODELS · ADAPTIVE FUZZY PROBABILISTIC CLUSTERING OF INCOMPLETE DATA · Polynomial Regression using a Perceptron with Axo-axonic Connections · RESERVOIR FORECASTING NEURO-FUZZY NETWORK AND ITS LEARNING · MODELING OF COGNITIVE PROCESSES BY NETWORK MODELS · POLYNOMIAL APPROXIMATION USING PARTICLE SWARM OPTIMIZATION OF LINEAR ... · ФОРМИРОВАНИЕ БАЗОВЫХ СТРУКТУР ВОСПРИЯТИЯ И · DECISIONS ON SELECTING THE TRAINING ALGORITHM OF THE NEURAL NETWORK WITH ... · ОБУЧЕНИЕ РЕКУРРЕНТНЫХ НЕЙРОННЫХ СЕТЕЙ МЕТО · ЧИСЛЕННЫЕ МЕРЫ “СПЛОЧЕННОСТИ” ИМЕННЫХ ГРУ · ADAPTIVE CLUSTERING OF INCOMPLETE DATA USING NEURO-FUZZY KOHONEN NETWORK · INTELLIGENT ANALYSIS OF MARKETING DATA · STUDY THE QUALITY OF GLOBAL NEURAL MODEL WITH REGARD TO LOCAL MODELS OF ... · HYBRID CASCADE NEURAL NETWORK BASED ON WAVELET-NEURON · ARTIFICIAL INTELLIGENCE IN MONITORING SYSTEM · TACIT KNOWLEDGE AS A RESOURCE FOR ORGANIZATIONS AND ITS INTENSITY IN VARIOUS ... · THE E-LEARNING SYSTEM WITH EMBEDDED NEURAL NETWORK · ИССЛЕДОВАНИЕ МНОГОКРИТЕРИАЛЬНОЙ ЗАДАЧИ ОП� · ЭКСПЕРИМЕНТАЛЬНОЕ ИЗУЧЕНИЕ ЦЕЛОСТНОСТИ ЗН� · SELECTIVE EVOLUTION CONTROL METHOD FOR EVOLUTION STRATEGIES WITH NEURAL ... · EVOLVING CASCADE NEURAL NETWORK BASED ON MULTIDIMESNIONAL EPANECHNIKOV’S ... · ADAPTIVE NEURO-FUZZY KOHONEN NETWORK WITH VARIABLE FUZZIFIER · CONCEPTUAL KNOWLEDGE MODELING AND SYSTEMATIZATION ON THE BASIS OF NATURAL ... · ON COORDINATION OF EXPERTS’ ESTIMATIONS OF QUANTITATIVE VARIABLE∗ · THE CASCADE NEO-FUZZY ARCHITECTURE AND ITS ONLINE LEARNING ALGORITHM · THE CASCADE GROWING NEURAL NETWORK USING QUADRATIC NEURONS AND ITS LEARNING ... · EDUKIT: INFO-EDUCATIONAL PLATFORM ENABLING TO CREATE WEBSITES FOR SECONDARY ... · SYSTEMOLOGICAL CLASSIFICATION ANALYSIS IN CONCEPTUAL KNOWLEDGE MODELING · ANALOGIES BETWEEN TEXTS: MATHEMATICAL MODELS AND APPLICATIONS IN ... · HYBRID SYSTEMS OF COMPUTATIONAL INTELLIGENCE EVOLVED FROM SELFLEARNING ... · THE CASCADE NEO-FUZZY ARCHITECTURE USING CUBIC–SPKINE ACTIVATION FUNCTIONS · ADAPTIVE COMPARTMENTAL WAVELON WITH ROBUST LEARNING ALGORITHM · THE CASCADE ORTHOGONAL NEURAL NETWORK · OUTLIERS RESISTANT LEARNING ALGORITHM FOR RADIAL-BASIS-FUZZY-WAVELET-NEURAL ... · MULTIDIMENSIONAL HETEROGENEOUS VARIABLE PREDICTION ... · THE CASCADE GROWING NEURAL NETWORK USING QUADRATIC NEURONS ... · ADAPTIVE GUSTAFSON-KESSEL FUZZY CLUSTERING ALGORITHM BASED ON ... · SEARCHING FOR NEAREST STRINGS WITH NEURAL-LIKE STRING EMBEDDING · MEASURE REFUTATIONS AND METRICS ON STATEMENTS OF EXPERTS ... · GROWING NEURAL NETWORKS USING NONCONVENTIONAL ACTIVATION FUNCTIONS · CONSTRUCTING OF A CONSENSUS OF SEVERAL EXPERTS STATEMENTS∗ · DECISION TREES FOR APPLICABILITY OF EVOLUTION RULES IN TRANSITION P SYSTEMS · APPROACHES TO SEQUENCE SIMILARITY REPRESENTATION · NEURAL NETWORK BASED APPROACH FOR DEVELOPING THE ENTERPRISE STRATEGY · ANALOGOUS REASONING AND CASE-BASED REASONING FOR INTELLIGENT ... · USING SENSITIVITY AS A METHOD FOR RANKING THE TEST CASES CLASSIFIED ... · DIAGARA: AN INCREMENTAL ALGORITHM FOR INFERRING IMPLICATIVE RULES FROM EXAMPLES · A NEW APPROACH FOR ELIMINATING THE SPURIOUS STATES ... · ADAPTIVE WAVELET-NEURO-FUZZY NETWORK IN THE FORECASTING ... ·
I.2.m Miscellaneous
article: SMOOTHING AND PROGNOSIS OF MULTI-FACTOR TIME SERIES OF ECONOMICAL DATA ... · ESTIMATION OF THE INVESTMENT ATTRACTIVENESS OF COMPANIES USING MULTIPLES ... · INTELLIGENT ANALYSIS OF MARKETING DATA · J. FORRESTER’S MODEL OF WORLD DYNAMICS AND ITS DEVELOPMENT (REVIEW) · CLUSTERING IN THE SPACE OF INDEPENDENT COMPONENTS AS A TOOL FOR REVEALING ... ·
I.5.1 Models
article: POLLEN GRAINS RECOGNITION USING STRUCTURAL APPROACH AND NEURAL NETWORKS · Bankruptcy risk forecasting under uncertainty with application of fuzzy · CONVOLUTION NETWORKS AS A METHOD OF REALISATION OF CUSTOMS RISK-MANAGEMENT · АППРОКСИМАЦИЯ ФУНКЦИИ ЯРКОСТИ ОБЪЕКТА ПОЛУТОНОВОГО ИЗОБРАЖЕНИЯ · SELF-MODIFICATED PREDICATE NETWORKS · ON A METHOD OF MULTI-ALGORITHMIC CLASSIFICATION · PROCESSING SETS OF CLASSES’ LOGICAL REGULARITIES · ADAPTIVE FUZZY PROBABILISTIC CLUSTERING OF INCOMPLETE DATA · THE INVERSE MASLOV METHOD AND ANT TACTICS FOR EXHAUSTIVE SEARCH DECREASING · JOINT STUDY OF VISUAL PERCEPTION MECHANISM AND COMPUTER VISION SYSTEMS THAT ... · Online Handwritten Mathematical Expressions Recognition System Using Fussy ... · Automated Building Extraction System Applied On High Resolution Satellite ... · SPREADING THE MOORE - PENROSE PSEUDO INVERSE ON MATRICES EUCLIDEAN SPACES: ... · CONSTRUCTION OF CLASS LEVEL DESCRIPTION FOR EFFICIENT RECOGNITION OF ... · INFORMATION TECHNOLOGY OF PROCESSING INFORMATION OF THE CUSTOMS CONTROL · MODEL FOR ASTRONOMICAL DATING OF THE CHRONICLE OF HYDATIUS: ... · MATRIX “FEATURE VECTORS” IN GROUPING INFORMATION PROBLEM: LINEAR ... · EFFICIENT SIMULATION FOR PROLOG IMPLEMENTATION OF IMAGE RECOGNITION PROBLEM · VECTORS AND MATRIXES IN GROUPING INFORMATION PROBLEM · CROP STATE AND AREA ESTIMATION IN UKRAINE BASED ON REMOTE AND INSITU ... · THE INVERSE METHOD FOR SOLVING ARTIFICIAL INTELLIGENCE PROBLEMS IN ... · RECURRENT PROCEDURE IN SOLVING THE GROUPING INFORMATION PROBLEM IN APPLIED... · ‘FEATURE VECTORS’ IN GROUPING INFORMATION PROBLEM IN APPLIED MATHEMATICS: .. · ADAPTIVE CLUSTERING OF INCOMPLETE DATA USING NEURO-FUZZY KOHONEN NETWORK · INTELLIGENT ANALYSIS OF MARKETING DATA · FUZZY SETS AS A MEAN FOR UNCERTAINTY HANDLING: MATH, APPLIED MATH, HEURISTICS · PERFORMANCE OF COMPUTER-AIDED DIAGNOSIS TECHNIQUES IN INTERPRETATION OF ... · FUZZY SETS: MATH, APPLIED MATH, HEURISTICS? PROBLEMS AND INTERPRETATIONS · ОНЛАЙН РАСПОЗНАВАНИЕ РУКОПИСНЫХ МАТЕМАТИЧ� · РАСПОЗНАВАНИЕ ЗДАНИЙ НА СПУТНИКОВЫХ СНИМКА · СЛОЖНЫЕ ЗАДАЧИ РАСПОЗНАВАНИЯ ОБРАЗОВ И ВОЗМОЖНОСТИ ИХ РЕШЕНИЯ · THE USAGE OF NEURAL NETWORKS FOR THE MEDICAL DIAGNOSIS · SYNTHESIS OF CORRECTOR FAMILY WITH HIGH RECOGNITION ABILITY* · FLOOD RISK ASSESSMENT BASED ON GEOSPATIAL DATA · FUZZY ARTMAP NEURAL NETWORKS FOR COMPUTER AIDED DIAGNOSIS · STRUCTURAL MODEL OF HALFTONE IMAGE AND IMAGE SEGMENTATION EXPERIMENTS · HIGH-PERFORMANCE INTELLIGENT COMPUTATIONS ... · INTELLIGENCE ALGORITHMS FOR INCREASING NAVIGATION SYSTEMS ACCURACY · ADAPTIVE GUSTAFSON-KESSEL FUZZY CLUSTERING ALGORITHM BASED ON ... · UNCERTAINTY AND FUZZY SETS: CLASSIFYING THE SITUATION · LOGIC BASED PATTERN RECOGNITION - ONTOLOGY CONTENT (1) 1 · EVALUATING MISCLASSIFICATION PROBABILITY USING EMPIRICAL RISK1 · FUZZY SETS: ABSTRACTION AXIOM, STATISTICAL INTERPRETATION, OBSERVATIONS ... · AN APPROACH TO COLLABORATIVE FILTERING BY ARTMAP NEURAL NETWORKS ·
I.5.3 Clustering
article: ON A METHOD OF MULTI-ALGORITHMIC CLASSIFICATION · MULTI-VARIANT PYRAMIDAL CLUSTERING AND ANALYSIS HIGH-DIMENSIONAL DATA · INTELLIGENT ANALYSIS OF MARKETING DATA · КЛАСТЕРИЗАЦИЯ НЕПОЛНЫХ ДАННЫХ · ADAPTIVE GUSTAFSON-KESSEL FUZZY CLUSTERING ALGORITHM BASED ON ... · PARTITION METRIC FOR CLUSTERING FEATURES ANALYSIS · EVOLUTIONARY CLUSTERING OF COMPLEX SYSTEMS AND PROCESSES · USING THE AGGLOMERATIVE METHOD OF HIERARCHICAL CLUSTERING ... ·
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