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ITHEA Classification Structure > D. Software  > D.1 PROGRAMMING TECHNIQUES 
ADVERGAMES: OVERVIEW
By: Santos et al. (3882 reads)
Rating: (1.00/10)

Abstract: Advergame is a new marketing concept that has appeared due to the fact that young people are always connected to the Internet, are using mobile services such as SMS and MMS, or are chatting with instant messenger services and they spend too much time just playing in a stand alone way or in a network game. A new revolutionary service is the advergame one; that is a game with advertisment capabilities. Any company can develop an advergame that is, a game with some kind of advertising process of this company. This paper introduces some idea and concepts when developping an advergame..

Keywords: Advergames, Mobile Computing, Games Development.

ACM Classification Keywords: D.1.m Miscellaneous.

Link:

ADVERGAMES: OVERVIEW

Eugenio Santos, Rafael Gonzalo, Francisco Gisbert

http://www.foibg.com/ijitk/ijitk-vol01/ijitk01-3-p01.pdf

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D.1 PROGRAMMING TECHNIQUES
article: VARIETIES OF BIOLOGICAL INFORMATION: A MOLECULAR RECOGNITION APPROACH TO ... · ПРОБЛЕМЫ СОЗДАНИЯ ЖИЗНЕСПОСОБНЫХ ИНТЕЛЛЕК� · RESEARCHING FRAMEWORK FOR SIMULATING/IMPLEMENTATING P SYSTEMS · DELIMITED MASSIVELY PARALLEL ALGORITHM BASED ON RULES ELIMINATION · A CIRCUIT IMPLEMENTING MASSIVE PARALLELISM IN TRANSITION P SYSTEMS · A HIERARCHICAL ARCHITECTURE WITH PARALLEL COMUNICATION ... · ADVERGAMES: OVERVIEW · HW IMPLEMENTATION OF A OPTIMIZED ALGORITHM FOR THE APPLICATION ... · PROGRAMMING PARADIGMS IN COMPUTER SCIENCE EDUCATION ·
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