Abstract: Companies applying information, communication technologies and computer simulation modeling tools
are paying more and more attention to the ability to adaptive and hybrid architectures when building and
developing information infrastructure. This paper studies an approach to forming an external information
infrastructure for a company with a developed clientele by joining opportunities of CRM (Customer Relationship
Management Systems) technologies and intelligent agents. Companies can succeed in carrying out their
development strategies by following modern trends, adding intellectual information tools to CRM systems and
creating an adaptive hybrid for external infrastructure based on the multi-agent approach.
Keywords: Modeling, Multi-Agent? systems, Management, Customer Relationship Management systems.
ACM Classification Keywords: K. Computing Milieux - K.6 Management of Computing and Information Systems
– K.6.4 System Management – Centralization/Decentralization
THE ROLE OF MULTI-AGENT APPROACH IN BUILDING INFORMATION
INFRASTRUCTURE FOR A MODERN COMPANY AND CARRYING OUT