Abstract: The purpose of the paper is to present an automated system for realization of effective internet marketing campaign (ASEIMC). The constantly growing number of websites available online brings more problems for the contemporary enterprises to reach their potential customers. Therefore the companies have to discover novel approaches to increase their online sales. The presented ASEIMC system gives such an approach and helps small and medium enterprises to compete for customers with big corporations in the Internet space.

Keywords: internet marketing, internet strategy, marketing strategy, search engine optimization, web promotion

ACM Classification Keywords: H.4.3 Communications Applications, H.3.4 Systems and Software, H.3.1 Content Analysis and Indexing

Link:

AUTOMATED SYSTEM FOR EFFECTIVE INTERNET MARKETING CAMPAIGN (ASEIMC)

Todorka Kovacheva

http://www.foibg.com/ijitk/ijitk-vol02/ijitk02-4-p15.pdf