Abstract: An important task for a direct mailing company is to detect potential customers in order to avoid unnecessary and unwanted mailing. This paper describes a non-linear method to predict profiles of potential customers using dARTMAP, ARTMAP-IC, and Fuzzy ARTMAP neural networks. The paper discusses advantages of the proposed approaches over similar techniques based on MLP neural networks.

Keywords: ARTMAP, neural networks, data mining

ACM Classification Keywords: F.1.1 Models of Computation - neural networks, H.2.8 Database Applications -data mining.

Link:

SOLVING A DIRECT MARKETING PROBLEM BY THREE TYPES OF ARTMAP NEURAL NETWORKS

Anatoli Nachev

http://www.foibg.com/ijita/vol15/ijita15-1-p10.pdf